The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Direct Marketing

The Whopper Detour

Agency FCB / New York + O Positive / New York

Client Burger King


Non-traditional & Guerrilla Marketing

Annual ID


2019 Awards

Total Points: 10

Bronze Pencil



FCB New York / New York

Digital Agency

MullenLowe / Boston

Production Company

O Positive / New York

Music / Sound Production Company

Honeymix / New York
Human / New York

Post Production Company

Mackcut / New York
Zombie / New York

Art Director

Alex Sprouse
Akos Papp

Chief Creative Officer

Ari Halper
Fred Levron

Executive Creative Director

Gabriel Schmitt

Account Team

Sarah Tarner

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