2019 One Show - Direct Marketing

Black Supermarket

Agency Carrefour / Massy + Marcel / Paris

Client Carrefour

Category

Non-traditional & Guerrilla Marketing

Annual ID

OS_DI19084M

2019 Awards

Merit

Credits

Art Director

Clément Sechet (Art Director, Marcel)
Sophie Larivière (Assistant Art Director, Marcel)
Eulalia Bartolomeu (Digital Art Director, Marcel)

Writer

Antonin Jacquot (Copywriter, Marcel)

Chief Creative Officer

Anne de Maupeou (Chief Creative Officer Publicis France)
Dimitri Guerassimov (Chief Creative Officer, Marcel)
Fabien Teichner (Chief Creative Officer, Marcel)

Executive Creative Director

Gaëtan du Peloux (Executive Creative Director, Marcel)
Youri Guerassimov (Executive Creative Director, Marcel)

Director

Edouard Le Scouarnec (Director, Iconoclast)

Producer

Claire Sioufi (Project Manager, Marcel)
Corine Guedj (Producer, Prodigious)
Gaël Cheval (Producer, Prodigious)
Elise Gangneux (Production Manager, Prodigious)
Manon Leurent (Producer, Iconoclast)
Amine Ketem (Production Director, Iconoclast)
Alice Syrakvash ( (Grading, Nightshift)

Production Company

Prodigious / PARIS
Iconoclast / PARIS
NightShift / Paris

Account Team

Pascal Nessim (CEO, Marcel)
Charles Georges Picot (CEO, Marcel)
Christian Verger (CEO, Publicis Communications)
Aurélie Fossoux (Account Supervisor, Marcel)
Noëlla Neffati (Account Manager, Marcel)
Olivia Baranes (Assistant Account Manager, Marcel)

Chief Marketing Officer

Philippe Thobie (Advertiser Supervisor, Carrefour)
Laure Lamoure (Advertiser Supervisor, Carrefour)
Jennifer Peyre (Advertiser Supervisor, Carrefour)

Client / Brand

Carrefour / Massy

Composer

Nicolas Levy (Music, Marcel)
Jonathan Malnoury (Music, Gum)

Design Firm

DMBM / Paris

Editor

Zoé Sassier (Editor, Nightshift)

Music & Sound Production Company

GUM / Paris

Photo Editor

Mathieu Andrieu (Model Maker, Marcel)
Karine Pouessel (Model Maker, Marcel)

Photographer

Eric Fenot (Photographer, Prodigious)

Social Media Manager

Julien Petit (Social Media Manager, Marcel)

Strategist

Nicolas Levy (CSO & Managing Partner, Marcel)
Sarah Lemarié (Strategic Planner, Marcel)

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