The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Direct Marketing

Toughest Bag

Agency FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland

Client Clorox/Glad

Category

Non-traditional & Guerrilla Marketing

Annual ID

OS_DI19086M

2019 Awards

Total Points: 2

Merit

Credits

Agency

FCB Chicago / Chicago

Client / Brand

Glad / Oakland

Production Company

Lord + Thomas / Chicago

Art Director

Luis Sierra
Franki Geib

Writer

Kate Cullen

Digital Artist

Michael McAfee

Director of Photography

Bryce Drobny
Matt Andersen

Editor

Steve Immer

Producer

Noiemi Lobont

Sound Designer

Alec Chojnacki

Executive Creative Director

Lisa Bright

Executive Producer

John Bleeden
Joe Tipre
Katie Roach
Celena Mossell

Chief Creative Officer

Liz Taylor
Fred Levron

Strategist

Mary Jo Corby

Account Team

Alex Jokanovic
Diana El-Chantaf
Erin Hudec
Jon Schlesinger
Nick Higgins
Jennifer Schneider
Nick Montgomery
Boris Nurko
Lauren Pitts

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