The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Direct Marketing

Broadway the Rainbow

Agency DDB / Chicago + Mars Wrigley Confectionery / Hackettstown

Client Mars Wrigley Confectionery


Integrated Campaign

Annual ID


2019 Awards

Total Points: 10




DDB Chicago / Chicago
The Marketing Arm / New York City

Client / Brand

Mars Wrigley Confectionery / Hackettstown

Production Company

Smuggler / New York City
The Mill / Chicago

Post-Production Company

Blacksmith / New York City
Giannini Creative / Chicago
HutchCo Technologies / New York City
Tribal Worldwide / New York City

Music & Sound Production Company

Heard City / New York City

Digital Artist

Martin Austin
Jenny Smith
Tom Waterloo
Paula Weber
Andre Wells

Director of Photography

Alwin Kuchler


Austin Hickman-Fain
Jim Hutchins


Jason Georgen
Heather Simon
Ian Blain
Bindy St. Leger
Andi Lewis

Executive Creative Director

Colin Selikow
Kinney Edwards

Executive Producer

Diane Jackson
Matt Blitz
Rankin Carroll
Andrew Giusto
Debbie Litow
Mitch Rotenberg
Jamie Rubinstein
Brian Carmody
Allison Kunzman
Patrick Milling-Smith
Jane Hutchins
Charlotte Arnold
Sasha Awn
Kevin O'Connell

Chief Creative Officer

Ari Weiss
John Maxham

Music Supervisor

Alec Stern


Josh Drueck
Jonathan Palmer

User Experience Designer

Derek Fernandes

Creative Team

Will Eno
Yvette Doud
Josh Lenze
Scott Terry
Brian Winterton
Marni Levine
Yebin Ahn
Joey Deady
Daniel Morris
Tim Regan
Andrew Ceen
Fergus McCall
Elias Nousiopoulos
Megan Rumph
Nate Seymour
Phil Loeb
Frank Filipetti
Dave Kutch
Keith Handley

Account Team

Jacqueline Hines
Jane Steinhoff
Erin Vick
Amy Elkins
Brad Sheehan
Paul Williams


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