The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Direct Marketing

110 years of Striding Man

Agency CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo

Client Diageo - Johnnie Walker


Craft / Art Direction

Annual ID


2019 Awards

Total Points: 2




CP+B / São Paulo

Client / Brand

Diageo - Johnnie Walker / São Paulo

Production Company

Cabaret Studio / São Paulo
Vetor Zero / Sao Paulo

Chief Creative Officer

Andre Kassu
Marcos Medeiros

Creative Director

Marcelo Rizerio

Executive Producer

Alberto Lopes
Sérgio Salles

Sound Designer

Cabaret Studio

Account Team

Luciana Ceccato
Luiza Neves
Andressa Fukunaga
Nanci Paiva
Rodrigo Gambassi
Álvaro Garcia
Gabrielly Carrasco
Carolina Chinez
Guilherme Martins
Juliana Noto


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