The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Direct Marketing

My Line

Agency MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Client Ministry of Technology & Communication of Colombia


Craft / Use of Digital Technology

Annual ID


2019 Awards

Total Points: 15

Silver Pencil



MullenLowe SSP3 / Bogotá

Production Company

Macarena Films / Bogotá
Cainkade / New York


Yeison Barba

Chief Creative Officer

Carlos Andrés Rodríguez


Miguel Herrera

Music Supervisor

Camilo Medina

Account Team

Francisco Samper
Juan Pablo García

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