The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Direct Marketing

My Crayon Project

Agency R/GA / Tokyo

Client Shiseido


Craft / Data-Driven Personalization

Annual ID


2019 Awards

Total Points: 10

Bronze Pencil



R/GA Tokyo / Tokyo

Design Firm

Toichi Bungu / Tokyo
Toppan Insatsu / Tokyo

Client / Brand

Shiseido / Tokyo

Production Company

TOKYO / Taiyo Kikaku Co., Ltd / Tokyo

Music / Sound Production Company

TSP / Tokyo
Audioforce / Tokyo

Digital Artist

Nodoka Kagaya


Ryuichi Hasegawa

Director of Photography

Tetsuro Hirano
Tadashi Sato

Lighting Designer

Tomohiro Takahashi


Share To

Related Awards





Follow Us