The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
The Like New Campaign
Agency Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles





Category
Under 100K Budget
Annual ID
OS_FI19035B
2019 Awards
Total Points: 10

Bronze Pencil
Credits
Agency
Goodby Silverstein & Partners / San Francisco
Client / Brand
BMW of North America / Woodcliff
Post Production Company
Elevel / San Francisco
Moving Picture Company / Los Angeles
Lime Studios / Santa Monica
MPC LA / Los Angeles
Art Director
Florian Marquardt
Charles Lee
Writer
Kurt Mills
Craig Shervin
Chief Creative Officer
Rich Silverstein
Chief Marketing Officer
Trudy Hardy
Creative Director
Roger Baran
Designer
Fabio Zuccolini
Eduardo Quadra
Digital Artist
Kristopher Smale
Noah Caddis
Zach Seidner
Luke Davisson
Editor
Erik Johnson
Executive Producer
Tod Puckett
Benton Roman
Michael Damiani
Karen Anderson
Producer
Sam Tarde
Luke Dillon
Sound Designer
David Michel-Ruddy
Rohan Young
Strategist
Mackenzie Beer
Dong Kim
Account Team
Wolfgang Gross
Lauren Martens
Theo Abel
Britta Savik
Jacob Stitzel
Chrissy Shearer
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