The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Film

The Endless Ad

Agency Wieden+Kennedy / São Paulo

Client Old Spice


Innovation in Film

Annual ID


2019 Awards

Total Points: 15

Silver Pencil



Wieden+Kennedy / São Paulo

Production Company

Conspiração / São Paulo

Music / Sound Production Company

LOUD / São Paulo

Chief Creative Officer

Eduardo Lima
Renato Simoes

Creative Team

José Ferraz
Rafael Melo
Felipe Paiva

Account Team

Bruno Capasso
Isabel Rudge

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