The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Mobile

Absolut #NoSugarCoating

Agency Absolut Vodka / New York + 360i / New York

Client Absolut Vodka


Mobile-First Video / Under 15 Seconds

Annual ID


2019 Awards

Total Points: 25

Gold Pencil



360i / New York

Client / Brand

Absolut Vodka / New York

Production Company

Radical Media / New York

Music / Sound Production Company

Butter Music / New York

Post Production Company

Bandit Editorial / New York

Art Director

Casey Espinoza

Chief Creative Officer

Menno Kluin

Creative Director

Michael Palma
Jenna Zink

Executive Creative Director

Frank Cartagena
Sam Shepherd
Ian Reichenthal


Maggie Walsh

Account Team

Nicole Rousseau
Alden Millar
Scott Daly
Emily Bell
Brian Bochner
Kaitlin Dorey


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