The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Print & Outdoor

50 Years of Big Mac

Agency TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier

Client McDonald's Suisse Restaurants Sàrl


Publishing / Newspaper - Campaign

Annual ID


2019 Awards

Total Points: 2



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