The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Print & Outdoor

Fresh Prints

Agency McCann / Spain + Aldi / Barcelona

Client Aldi


Innovation in Print & Outdoor

Annual ID


2019 Awards

Total Points: 15

Silver Pencil



McCann / Spain
McCann / Romania

Client / Brand

Aldi / Barcelona

Production Company

Craft WW / Madrid
Craft WW / Barcelona

Media Distribution Company

Havas Media / Barcelona

Chief Creative Officer

Monica Moro

Director of Photography

Pere Pascual

Group Creative Director

Adrian Botan

Account Team

Eva Soler, Kelya Rodríguez .


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