The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Radio & Audio

Backwards Tales

Agency McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham

Client Vauxhall


Broadcast / Campaign

Annual ID


2019 Awards

Total Points: 2




McCann Milton Keynes / Milton Keynes
MRM//McCann Madrid / Madrid
McCann Birmingham / Birmingham

Production Company

Global Radio / London

Art Director

Jamie Buckingham

Chief Creative Officer

Miguel Bemfica
Vince McSweeney

Creative Director

Nick Cooper

Executive Creative Director

Eduardo Battiston


Justin Edwards

Account Team

Paul Dean


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