The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Experiential & Immersive

2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion

Agency Innocean Worldwide / Seoul + Hyundai Motors Company / Seoul

Client Hyundai Motor Company


Spaces & Immersive / Brand-Owned Experiences

Annual ID


2019 Awards

Total Points: 2




INNOCEAN Worldwide / Seoul

Client / Brand

Hyundai Motors Company / Seoul

Creative Director

Jungsoo Son
Dongchan Kim

Executive Creative Director

Jaewook Choi
Sungwon Jee
Jung-a Kim

Executive Producer

Heekyung Kwon

Chief Creative Officer

Thomas Kyuhyung Han
Jeremy Craigen

Chief Design Officer

Young Jang

Chief Marketing Officer

Wonhong Cho
Jumi Kim

Product Manager

Minsu Song
Yoonhyue Kim

Creative Team

Yongbo Shim
Helia Hyejoo Son
Minjee Kim


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