The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Experiential & Immersive

"RUN THE WORLD" STUNT

Agency Wieden+Kennedy / Shanghai

Client Nike Greater China

Category

Responsive Environments / Architecture Enhancement

Annual ID

OS_EX19051M

2019 Awards

Total Points: 2

Merit

Credits

Agency

Wieden+Kennedy / Shanghai

Art Director

Josh King

Writer

Aier Xu

Creative Director

Hao Dong
Hesky Lu
Okan Usta

Creative Technologist

Rhys Turner

Designer

Fish Ho
Helen Yu

Executive Creative Director

Ian Toombs
Vivian Young

Account Team

Xueer Ren
Dino Xu
Qinna Ye

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