The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Experiential & Immersive

Re:Imagine Street ARt

Agency Cheil Germany / Schwalbach am Taunus

Client Samsung Electronics Germany


Responsive Environments / User Activation

Annual ID


2019 Awards

Total Points: 2



Digital Agency

Cheil Germany / Schwalbach am Taunus

Production Company

Artificial Rome / Berlin
VR Nerds / Hamburg
Lux von Morgen / Hamburg
XI-Design / Berlin

Chief Creative Officer

Roland Rudolf

Creative Director

Miriam Preissinger

Creative Technologist

Christoph Fischer
Sebastian Staats


Michael Fluhr

Director of Photography

Joshua Ulitzsch

User Experience Designer

Marco Heutink
Rosana Pomba

Account Team

Hong Seuk Lim
Anna Mrass
Annika von Nordheim

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