The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Experiential & Immersive

Football Decoded

Agency McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Client Microsoft / Xbox


Craft / Dynamic Data Visualization

Annual ID


2019 Awards

Total Points: 10

Bronze Pencil



McCann London / London

Production Company

Craft/McCann / London
Somesuch / London
Twentyfour Seven / Madrid

Media Distribution Company

Carat / London

Art Director

Jacob Björdal


Jim Nilsson

Chief Creative Officer

Rob Doubal
Laurence Thomson


Joe Richardson

Director of Photography

Todd Martin

Executive Creative Director

Sanjiv Mistry
Jamie Mietz

Executive Producer

Sergio Lopez
Seth Wilson

Music Supervisor

Chris Graves

Sound Designer

Adam Smyth
Giselle Hall

Account Team

Robert Stockton
Francois d'Espagnac
Matteo Della Venezia
Tom Oliver
Sailesh Jani
Rob Smith

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