The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Digital Craft

Shanghai Never Done Shop

Agency AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney

Client Nike Greater China

Category

Craft - Mobile UX / UI / Interface Design

Annual ID

OS_DC19028M

2019 Awards

Total Points: 2

Merit

Credits

Digital Agency

AKQA SHANGHAI / Shanghai

Production Company

HYDRA DESIGN GROUP / Manila
MILLIPEDE / Sydney

Music & Sound Production Company

RECROOM / Kuala Lumpur

Art Director

Kiki Wong
Marc Mencio

Animator

Josh Trotter

Digital Artist

Ivan Despi

Producer

Eric Cruz
Bridget Hong
Keith Crawford
Siew Kim Foong
Xin Yu Lim

Sound Designer

Thoo Jhen Ken
Jashir Junaidi

Executive Creative Director

Eric Cruz

Chief Technology Officer

Steven Gutteridge
Patrick Toohey

Music Supervisor

Tatsuro Miller

Programmer

Joe Jin
Sam Fairbrain
Jesicca Ji
Yiting Gao
Robin Liu
Samuel Baird
Geoffrey Walker
William Mesilane
Carmen Chan
Brendon Vince

Strategist

Jonathan Chen

User Experience Designer

Xiao Xiao Jin

User Interface Designer

Ed Yap

Creative Team

Liwen Xu
Jonathan Poynter

Account Team

Nic Camacho
Michelle Gao
Liping Gu

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