The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Public Relations

The Land of Free Press

Agency TBWA\ / Helsinki + Helsingin Sanomat / Helsinki

Client Helsingin Sanomat


Current Event Response

Annual ID


2019 Awards

Total Points: 2




TBWA\Helsinki / Helsinki

Client / Brand

Helsingin Sanomat / Helsinki

Media Distribution Company

ClearChannel / Helsinki
JCDecaux / Helsinki

Chief Creative Officer

Jyrki Poutanen

Chief Marketing Officer

Veera Siivonen

Creative Director

Erno Reinikainen

Data Scientist

Esa Roponen
Jesse Korhonen

Director of Photography

Petri Siikanen


Kristian Autio

Creative Team

Sami Valtere
Kaius Niemi
Karla Louhelainen
Elias Lehto
Hanna Johde
Lauri Gran
Aki Toivonen
Tuomas Perälä
Anni Lindgren
Leni Vehkaluoto
Sofia Kaura-Aho
Iman Chellaf

Account Team

Noora Murremäki
Mira Sallanko
Nelli Oinio
Jukka Rossi
Pia Lojander
Heikki Pennanen
Sampo Koskinen
Emilia Lindholm
Krista Kivikoski


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