The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Public Relations

This Coke is a Fanta

Agency DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Client Coca-Cola


Innovation in Public Relations

Annual ID


2019 Awards

Total Points: 2




DAVID São Paulo / São Paulo

Client / Brand

Coca-Cola / Rio de Janeiro

Production Company

Landia / Sao Paulo
O2 Filmes / Sao Paulo

Music / Sound Production Company

Jamute / São Paulo

Art Director

Jean Zamprogno

Director of Photography

Will Etchebehere
Alexandre Ermel


Bruno Ilogti


Fernanda Peixoto
Renata Neumann

Creative Director

Edgard Gianesi

Executive Creative Director

Rafael Donato

Executive Producer

Fabiano Beraldo
Sebastian Hall
James Pinto

Chief Creative Officer

Anselmo Ramos


Daniela Bombonato
Carolina Silva

Account Team

Rafael Passos
Carolina Vieira
Stefane Rosa
Pedro Zetune


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