The One Show
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Get Ready
Agency Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
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Category
Craft - Editing / Single
Annual ID
OS_MI19080M
About the Work
Dollar Shave Club aims to show it's more than a razor subscription service in a new campaign portraying the embarrassing and sometimes painful things guys do in the privacy of their bathrooms. That includes duct-tape chest waxing, copious use of baby powder and body sprays to freshen up genitalia--with a cameo by CEO Michael Dubin, who stuffs toilet paper into the crotch of his undies to plump up the bulge--to the tune of Steve Lawrence's "I've Gotta Be Me." The latest work from DSC's in-house agency veers from the usual quick jokes and sight gags toward the macabre. "Dollar Shave Club has been evolving," Dubin says, explaining the new "Get Ready" video. "As a startup, we were a company that sent you razors in a box once a month or every other month. We're moving into being a company that sends you everything you need to feel your best!
2019 Awards
Total Points: 2
Merit
Credits
Internal / In-House Agency
Dollar Shave Club / Los Angeles
Client / Brand
Dollar Shave Club / Los Angeles
Production Company
MJZ / Los Angeles
Post Production Company
Final Cut / Los Angeles
The Mill / Los Angeles
Creative Director
Matt Orser
Aron Fried
John Leonti
Director
Steve Ayson
Editor
Jeff Buchanan
Executive Creative Director
Alec Brownstein
Matt Knapp
Executive Producer
Suzy Ramirez
Emma Wilcockson
Matt Saussmer
Anastasia Von Rahl
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