The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Social Influencer Marketing


Agency The Cybersmile Foundation / London + adam&eveDDB / London

Client The Cybersmile Foundation

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Influencer Marketing / Single Channel

Annual ID


2019 Awards

Total Points: 75

Best of Social Influencer Marketing



adam&eveDDB / London

Client / Brand

The Cybersmile Foundation / London

Design Firm

King Henry / London

Post-Production Company

cain&abel / London
FreeFolk / London


Gemma Lawton


Joe Hollingworth


Suzy Macgregor
Charles Gillett

Chief Creative Officer

Richard Brim

Creative Technologist

Chris Ketchell

Creative Team

Lily Scarlett Hurst
Will Blackburn

Account Team

Miranda Hipwell
Olivia Chittenden
Rosie Snowball


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