The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Social Influencer Marketing

Dundee: The Son of a Legend Returns Home

Agency Droga5 / New York

Client Tourism Australia


Influencer Marketing / Multi-Channel

Annual ID


2019 Awards

Total Points: 25




Droga5 / New York

Media Distribution Company

UM / Sydney / New York

PR / Marketing

Kovert Creative / Los Angeles

Production Company

Revolver / Sydney


Jennifer Chen
Alex Smith
Aaron Matys
Nichole Katsikas

Executive Producer

Andrew Slough

Chief Creative Officer

David Droga

Chief Marketing Officer

Marianne Stefanowicz

Product Manager

Tessa Muchura


Will Davie
Delphine McKinley
Hillary Fink
Danny Hernandez

Account Team

Edward Rogers
Marissa Guerra
Annie Sherbon
Jeff Winsper


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