The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Social Influencer Marketing

State of Decay 2: Apocalypse Diaries

Agency 215 McCann / San Francisco

Client Xbox


Influencer Marketing / Multi-Channel

Annual ID


2019 Awards

Total Points: 2




215 McCann / San Francisco

Production Company

Biscuit Filmworks / Santa Monica

Music / Sound Production Company

Human Worldwide / Santa Monica
One Union / San Francisco

Post Production Company

Cut + Run / Santa Monica
Company 3 / Santa Monica

Art Director

Zach Lepine


Andy Holdeman

Chief Creative Officer

Scott Duchon

Creative Director

Neil Bruce


Isaiah Seret

Sound Designer

Joaby Deal

Creative Team

Mary Beth Barney
Matt Trivan
John Jogger SF
Tom Poole

Account Team

Peter Goldstein
Bryant Marcia
Ben Blaska
Monisa Lu


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