The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

Fearless Girl

Agency McCann / New York

Client State Street Global Advisors


Creative Effectiveness

Annual ID


2019 Awards

Total Points: 25

Gold Pencil



McCann New York / New York

Production Company

Traction Creative / Los Angeles


Tali Gumbiner

Chief Marketing Officer

Stephen Tisdalle
Devika Bulchandani

Creative Director

Dov Zmood
Vince Lim

Creative Technologist

Brett Berman
Eric Perini

Account Team

Peter Bracegirdle
Molly Vossler
Jeremy Miller
Steve Marchione

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