The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

Xbox Design Lab Originals: The Fanchise Model

Agency McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier

Client Microsoft


Creative Effectiveness

Annual ID


2019 Awards

Total Points: 2




McCann London / London
McCann Worldgroup UK / London

Production Company

MRM//McCann / London
Craft/McCann / London
FOREAL / Trier

Art Director

Jacob Björdal


Jim Nilsson

Chief Creative Officer

Rob Doubal
Laurence Thomson

Executive Creative Director

Sanjiv Mistry
Jamie Mietz

Executive Producer

Sergio Lopez



Account Team

Rob Smith
Sailesh Jani
Tom Oliver
Lynne Carter
Charlotte La Torre
Sophie Grierson
Alice Parker

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