The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

Xbox Design Lab Originals: The Fanchise Model

Agency McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier

Client Microsoft

Category

Creative Effectiveness

Annual ID

OS_CE19017M

2019 Awards

Total Points: 2

Merit

Credits

Agency

McCann London / London
McCann Worldgroup UK / London

Production Company

MRM//McCann / London
Craft/McCann / London
FOREAL / Trier

Art Director

Jacob Björdal

Writer

Jim Nilsson

Digital Artist

Nick Cook
John Martin
Rob McDonald

Editor

Andrew Tusabe
Paul Jenkinson

Illustrator

Foreal

Producer

Clare Mann
Mandy Wilson
Paul Gillespie
Doris Tydeman
Liam White
Ellis Faint
David Smith
Craig Cameron
Jess Byatt
Francisco Penedo
Anna Curtis

Executive Creative Director

Sanjiv Mistry
Jamie Mietz

Executive Producer

Sergio Lopez

Chief Creative Officer

Rob Doubal
Laurence Thomson

Strategist

Karen Crum
Charlotte Walters
James Appleby

Account Team

Rob Smith
Sailesh Jani
Tom Oliver
Lynne Carter
Charlotte La Torre
Sophie Grierson
Alice Parker

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