2019 One Show - Creative Effectiveness

Xbox Design Lab Originals: The Fanchise Model

Agency McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier

Client Microsoft

Category

Creative Effectiveness

Annual ID

OS_CE19017M

2019 Awards

Total Points: 2

Merit

Credits

Art Director

Jacob Björdal

Writer

Jim Nilsson

Chief Creative Officer

Rob Doubal
Laurence Thomson

Executive Creative Director

Sanjiv Mistry
Jamie Mietz

Designer

Dan Howarth
Gustavo Fernandes
Nazima Motegheria
Matthew Thomas
Dan Miles

Illustrator

Foreal

Producer

Clare Mann
Mandy Wilson
Paul Gillespie
Doris Tydeman
Liam White
Ellis Faint
David Smith
Craig Cameron
Jess Byatt
Francisco Penedo
Anna Curtis

Executive Producer

Sergio Lopez

Production Company

MRM//McCann / London
Craft/McCann / London
FOREAL / Trier

Account Team

Rob Smith
Sailesh Jani
Tom Oliver
Lynne Carter
Charlotte La Torre
Sophie Grierson
Alice Parker

Digital Artist

Nick Cook
John Martin
Rob McDonald

Editor

Andrew Tusabe
Paul Jenkinson

Strategist

Karen Crum
Charlotte Walters
James Appleby

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