The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

Black Supermarket

Agency Carrefour / Massy + Marcel / Paris

Client Carrefour


Creative Effectiveness

Annual ID


2019 Awards

Total Points: 15

Silver Pencil



Marcel / Paris

Design Firm

DMBM / Paris

Client / Brand

Carrefour / Massy

Production Company

Prodigious / PARIS
Iconoclast / PARIS
NightShift / Paris

Music / Sound Production Company

GUM / Paris

Account Team

Pascal Nessim (CEO, Marcel)
Charles Georges Picot (CEO, Marcel)
Christian Verger (CEO, Publicis Communications)
Aurélie Fossoux (Account Supervisor, Marcel)
Noëlla Neffati (Account Manager, Marcel)
Olivia Baranes (Assistant Account Manager, Marcel)


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