The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

Living rooms

Agency McCann / Madrid + Ikea / Madrid

Client Ikea

Category

Creative Effectiveness / Single Country or Region

Annual ID

OS_CE19024M

2019 Awards

Total Points: 2

Merit

Credits

Agency

McCann / Madrid

Client / Brand

Ikea / Madrid

Production Company

Blur / Madrid
Craft WW / Madrid

Producer

Martín Beilín - Los Producers
Raquel Aguinaga

Executive Creative Director

Raquel Martínez, Jon Lavín .

Chief Creative Officer

Monica Moro

Strategist

Juanma Ramírez, Lara Bardal .

Account Team

Javier Pascual, Elena Rodríguez, Alejandra Sierra .

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