The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

Living rooms

Agency McCann / Madrid + Ikea / Madrid

Client Ikea


Creative Effectiveness / Single Country or Region

Annual ID


2019 Awards

Total Points: 2




McCann / Madrid

Client / Brand

Ikea / Madrid

Production Company

Blur / Madrid
Craft WW / Madrid

Chief Creative Officer

Monica Moro

Executive Creative Director

Raquel Martínez, Jon Lavín .

Account Team

Javier Pascual, Elena Rodríguez, Alejandra Sierra .


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