The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

This Coke is a Fanta

Agency DAVID / São Paulo + Coca-Cola / Rio de Janeiro

Client Coca-Cola

Category

Creative Effectiveness / Single Country or Region

Annual ID

OS_CE19023M

2019 Awards

Total Points: 2

Merit

Credits

Agency

DAVID São Paulo / São Paulo

Client / Brand

Coca-Cola / Rio de Janeiro

Production Company

Landia / Sao Paulo
O2 Filmes / Sao Paulo

Music & Sound Production Company

Jamute / São Paulo

Art Director

Jean Zamprogno

Director of Photography

Alexandre Ermel
Will Etchebehere

Editor

Bruno Ilogti

Producer

Fernanda Peixoto
Renata Neumann

Creative Director

Edgard Gianesi

Executive Creative Director

Rafael Donato

Executive Producer

Fabiano Beraldo
Sebastian Hall
James Pinto

Chief Creative Officer

Anselmo Ramos

Account Team

Rafael Passos
Stefane Rosa
Pedro Zetune

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