The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

Nike Just Do It 'Dream Crazy'

Agency Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland

Client Nike


Creative Effectiveness / Single Country or Region

Annual ID


2019 Awards

Total Points: 75

Best of Creative Effectiveness



Wieden+Kennedy / Portland

Client / Brand

NIKE / Beaverton

Production Company

Park Pictures / Los Angeles

Post Production Company

Joint / Portland
A52 / Santa Monica
Company 3 / Santa Monica

Music / Sound Production Company

Joint Editorial / Portland
Lime Studios / Santa Monica
Walker Music / Santa Monica

Art Director

Sara Phillips
Naoki Ga


Joan Comellas


Katie McCain
Shelley Eisner
Candice Harbour
Kacey Klonsky
Emily Knight
Shani Storey

Executive Producer

Jake Grand
Krystle Mortimore
Matt Hunnicutt


Andy Lindblade
Nathan Goldberg

Account Team

Andre Gustavo
Luiza Prata Carvalho
Mike Waywell
William Frazier


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