The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

White Hats Wanted

Agency McCann / New York + U.S. Army / Washington

Client U.S. Army


Creative Effectiveness / Single Country or Region

Annual ID


2019 Awards

Total Points: 2




McCann New York / New York
U.S. Army / Washington

Executive Creative Director

Dan Donovan

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