The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

Universal Love

Agency McCann / New York + MGM Resorts International / Las Vegas

Client MGM Resorts International

Category

Creative Effectiveness / Single Country or Region

Annual ID

OS_CE19010B

2019 Awards

Total Points: 10

Bronze

Credits

Agency

McCann New York / New York

Client / Brand

MGM Resorts International / Las Vegas

Production Company

Smuggler / New York

Music & Sound Production Company

Wool & Tusk / New York

Executive Creative Director

Chris Mitton
Nir Refuah

Chief Creative Officer

Eric Silver
Tom Murphy
Sean Bryan

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