The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness

Universal Love

Agency McCann / New York + MGM Resorts International / Las Vegas

Client MGM Resorts International


Creative Effectiveness / Single Country or Region

Annual ID


2019 Awards

Total Points: 10

Bronze Pencil



McCann New York / New York

Client / Brand

MGM Resorts International / Las Vegas

Production Company

Smuggler / New York

Music / Sound Production Company

Wool & Tusk / New York

Chief Creative Officer

Eric Silver
Tom Murphy
Sean Bryan

Executive Creative Director

Chris Mitton
Nir Refuah

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