The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Effectiveness


Agency AMV BBDO / London + Ketchum / London

Client Essity


Creative Effectiveness / Multi-Country or Global

Annual ID


2019 Awards

Total Points: 10

Bronze Pencil



AMV BBDO / London

PR / Marketing Agency

Ketchum / London

Production Company

Somesuch & Co / London

Music / Sound Production Company

750mph / London
Felt Music / London

Post Production Company

Trim Editing / London

Media Distribution Company

Zenith / London

Chief Creative Officer

Paul Brazier

Creative Director

Toby Allen
Jim Hilson


Daniel Wolfe

Executive Creative Director

Alex Grieve
Adrian Rossi


Edwina Dennison

Related Awards





Follow Us