The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Use of Data

Toxic Toby

Agency McCann / London + Craft/McCann / London + MRM//McCann / London

Client BreezoMeter / British Lung Foundation / World Health Organization


Creative Use of Data / Data Visualization

Annual ID


2019 Awards

Total Points: 2




McCann London / London
MRM//McCann / London

Production Company

Craft/McCann / London

Art Director

William Cottam


James Crosby

Chief Creative Officer

Rob Doubal
Laurence Thoms

Creative Technologist

Alex Hegarty

Executive Creative Director

Sanjiv Mistry
Jamie Mietz

Music Supervisor

Chris Groves

Social Media Manager

Tara Henderson

Sound Designer

Giselle Hall


Nick Kavanagh

Account Team

Elizabeth Bernstein
Rohin Lalli
Katya Escala

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