The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Use of Data

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Agency CHE Proximity / Australia + IAG / Sydney

Client IAG

Category

Creative Use of Data / Targeting

Annual ID

OS_CU19006S

2019 Awards

Total Points: 15

Silver Pencil

Credits

Agency

CHE Proximity / Australia

Client / Brand

IAG / Sydney

Chief Creative Officer

Ant White

Chief Marketing Officer

Brent Smart

Chief Technology Officer

Mark Gretton

Creative Director

Daniel Davison
Ashley Wilding

Data Scientist

James Greaney

Editor

King Yong

Group Creative Director

Hamish Stewart

Product Manager

Anthony Harca

User Interface Designer

Abdollah Ebadi

Account Team

Lorraine Gormley
Stephanie Agostino

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