The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Use of Data

Real-Time Exception Spotting

Agency VMLY&R / New York + New Balance / Boston + Tool of North America / Santa Monica

Client New Balance

Category

Creative Use of Data / Real-Time

Annual ID

OS_CU19032M

2019 Awards

Total Points: 2

Merit

Credits

Agency

VMLY&R / New York
VMLY&R / Kansas City
HYFN / New York

Client / Brand

New Balance / Boston

PR / Marketing

DKC / New York

Production Company

Tool of North America / Santa Monica
nøcomputer / Belgium
Dictionary Films / Chicago
Rumor Films / Chicago

Art Director

Flavio Vidigal

Writer

Shloimy Notik

Director of Photography

Alex Morrison

Producer

Tracy Moore
Cody McGuire
Rich Krekian
Gary Granger

Executive Creative Director

Silmo Bonomi
Fabio Seidl
Craig Elimeliah

Executive Producer

Adam Baskin

Chief Creative Officer

Debbi Vandeven
Jason Xenopoulos

Creative Technologist

Wim Vanhenden

Strategist

Tomas Gonsorcik
Miriam Raisner

Creative Team

Dustin Callif
Chris Davis
Allie Tsavdarides
Steven Ruhl
Alexis Stoll-Scigliano
Jennifer Keddy

Account Team

Chris Furse
Becka Vigorito
Chelsea Dubin

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