The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Design

Suction Cup

Agency J. Walter Thompson / Hong Kong

Client Jaguar X-Type


Direct Mail / Direct Mail: Single

Annual ID


2002 Awards

Total Points: 5



Art Director

Murphy Yeung
Sam Lau


Timothy Lau

Creative Director

Andrew Ho
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