The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Integrated

Laundry Later

Agency Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Client Procter & Gamble - Tide


Integrated Branding Campaign

Annual ID


2020 Awards

Total Points: 2




Saatchi & Saatchi / New York

PR / Marketing Agency

Marina Maher Ketchum / New York
MKTG / Cincinnati
Platinum Rye Entertainment / Chicago

Client / Brand

Procter & Gamble / Cincinnati

Production Company

Biscuit Filmworks / Los Angeles

Music / Sound Production Company

Pickle Music / New York
Heard City / New York

Post Production Company

Arcade Edit / New York
The Mill / Los Angeles

Chief Creative Officer

Paul Bichler


Alexis Ross


Aaron Stoller

Director of Photography

Jo Willems

Executive Creative Director

Daniel Lobaton

Sound Designer

Tom Jucarone
Philip Loeb

Creative Team

Sundar Raman
Amy Krehbiel
Jenny Maxwell
Matt Wormington
Kimberly Doebereiner
Paul Chick
Henry Molski
Adam Alvarez
Tracy Suer
Patrick McGuinness
Shannon Smith
Dustin Sveum
Abbey Scalia
Edwin Endlich
Bill Blatchley
Marissa Festante
Sam Riber
Jordan Futscher
Rob Sipniewski
Lori Heckman
Casey Grochocinski

Account Team

Andrea Diquez
Sarah Beaumont
Jennifer Brotman
Jennifer McGill
TJ Daigler
Sosun Wahab
Lisa Rimmer

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