The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Integrated

The Phonetic Can

Agency FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg

Client Coca-Cola Company


Integrated Branding Campaign

Annual ID


2020 Awards

Total Points: 2




FCB Joburg (Pty) Ltd / Johannesburg

Client / Brand

Coca-Cola / Johannesburg

Media Distribution Company

Media Com / Johannesburg

PR / Marketing

Playmakers / Johannesburg

Production Company

Bioscope Films / Johannesburg
Fuelcontent / South Africa

Post Production Company

Left Post Production / Johannesburg
Pressure Cooker Studios / Johannesburg

Music / Sound Production Company

Hey Papa Legend / Johannesburg
Audio Militia / Johannesburg


Fausto Becatti

Director of Photography

Fabian Vettiger


Mohammed Chopdat
Joe De Ornelas
Tumi Ditshego
Jarryd Duthoit
Daniel Mitchell
Keno Naidoo


Tanya Wagner
Cher Fernhold
Maurice Dingli
Naledi Kgope

Sound Designer

Myles McDonald
Tymon Smith

Creative Director

Suhana Gordhan
Liana Liebenberg

Executive Producer

Daniel Kaplan

Chief Creative Officer

Fred Levron
Jonathan Deeb


Daniel Mathee
James Mathee


Kabelo Lehlongwane
Sandiselwe Gamede

Account Team

Struan De Bellelay Bourquin
Cretienne Vorster
Merushka Pillay
Nadeem Uz Zaman
Monali Shah
Justine Cullinan
Wongiwe Siwisa
Michelle Cloete
Clifford Coetzee


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