The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Integrated

Laundry Later

Agency Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati

Client Procter & Gamble - Tide

Category

Co-Promotions

Annual ID

OS_IG20_038M

2020 Awards

Total Points: 2

Merit

Credits

Agency

Saatchi & Saatchi / New York

Client / Brand

Procter & Gamble / Cincinnati

PR / Marketing

Marina Maher Ketchum / New York
MKTG / Cincinnati
Platinum Rye Entertainment / Chicago

Production Company

Biscuit Filmworks / Los Angeles

Post-Production Company

Arcade Edit / New York
The Mill / Los Angeles

Music & Sound Production Company

Pickle Music / New York
Heard City / New York

Designer

Alexis Ross

Digital Artist

Narbeh Mardirossian
Becky Porter
Talia Gleason
Stephen Holbrook
Scott Johnson
Susanne Scharping
Roman Yavorsky
Nithin Babu
Arun Kumar
Avv Suresh
Clive Donal Narcies
Manisha Harvauns Kushvah
Subodh Kumar
Samantha Pedregon
Dan Warom
Freddy Parra
Chase Webb
Manan Bachkaniwala
Dhanesh Sudhakaran
Akshay Suresh Lanjewar
Ramki T Sivasubramanian
Tom Poole

Director

Aaron Stoller

Director of Photography

Jo Willems

Editor

Jeff Ferruzzo
Jeff Lopus
Chris Angel
Aaron Castro
Laurel Metzler

Producer

Katie Lemke
Mala Vasan
Andrew Cravotta
Anita Emor
Michael Novo
Goutham H
Utkarsha Shinde

Sound Designer

Tom Jucarone
Philip Loeb

Executive Creative Director

Daniel Lobaton

Executive Producer

Dani Stoller
Shawn Lacy
Holly Vega
Mercedes Allen-Sarria
Rachel Glaub
Sila Soyer
Anastasia Von Rahl
Erika Freijo

Chief Creative Officer

Paul Bichler

Composer

Alexis Estiz
Assa Raviv

Strategist

Nayantara Mukherji
Luna Perez
Alan Lin
Melissa Hochman

Creative Team

Sundar Raman
Amy Krehbiel
Jenny Maxwell
Matt Wormington
Kimberly Doebereiner
Paul Chick
Henry Molski
Adam Alvarez
Tracy Suer
Patrick McGuinness
Shannon Smith
Dustin Sveum
Abbey Scalia
Edwin Endlich
Bill Blatchley
Marissa Festante
Sam Riber
Jordan Futscher
Rob Sipniewski
Lori Heckman
Casey Grochocinski

Account Team

Andrea Diquez
Sarah Beaumont
Jennifer Brotman
Jennifer McGill
TJ Daigler
Sosun Wahab
Lisa Rimmer

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