The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Integrated

"Democratic Art – An Ai Weiwei for everybody."

Agency HEIMAT / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin

Client HORNBACH Baumarkt AG


Innovation in Integrated Branding

Annual ID


2020 Awards

Total Points: 2




HEIMAT / Berlin
NEUTRAL / Zürich

Design Firm

Data-Orbit Studio für Visuelle Kommunikatio / St. Gallen

Production Company

LIESEL Filmproduktion GmbH / Berlin

Music / Sound Production Company

Loft Tonstudios Berlin GmbH / Berlin
Transatlantic Film Orchestra / Wien

Art Director

Sascha Jörres


Samuel Hencher


Harun Güler

Director of Photography

Leander Ott

Executive Producer

Nick Hudson


Elizaveta Porodina

Social Media Manager

Achim Hube

Sound Designer

David Arnold

User Experience Designer

Fabian Greitemann

User Interface Designer

Julian Stahl
Forian Moser

Creative Team

Franziska Möck

Account Team

Tim Holtkötter
Inna Schill
Franziska Lequen


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