The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

Pocky THE GIFT

Agency DENTSU INC. / Tokyo

Client Ezaki Glico Co., Ltd.

Category

Branding / Identity System

Annual ID

OS_DE20_079M

2020 Awards

Total Points: 2

Merit

Credits

Agency

Dentsu Inc. / Tokyo

Design Firm

PEN.Inc. / Tokyo
CREATIVE POWER UNIT / Tokyo

Production Company

Dentsu Live Inc. / Tokyo
Engine Film Inc. / Tokyo
Caviar / Tokyo
Sunny. / Tokyo

Post-Production Company

Dai Nippon Printing Co., Ltd. / Tokyo
Dentsu On Demand Graphic Inc. / Tokyo

Music & Sound Production Company

handsome tracks Inc. / Tokyo

Art Director

Yoshihiro Yagi

Animator

Suguru Tachikawa

Editor

Takahiro Ota

Photographer

Fumihito Katamura

Producer

Youhei Tanaka
Makoto Sometani

Sound Designer

Toru Sasaki

Creative Director

Yoshihiro Yagi

Executive Producer

Yoshitaka Nakano

Architect

Ryusuke Nanki
George Amano

Creative Technologist

Ryohei Tsuji

Interior Designer

Akitomo Sarada
Atsuko Kagawa

Product Manager

Atsushi Komuro
Jun Okabe

Creative Team

Takuya Fujita
Ryoya Sugano
Mai Umegae
Kotaro Fujiwara
Hidetoshi Hara
Kanako Isumi
Shinya Tamura
Nishimura Takeshi
Ttaichi Ogisaka
Masamitsu Usui
Takeshi Suehiro
Sunao Sakurai
Hajime Yakushiji

Account Team

Kazuya Onaka

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