The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design


Agency Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan

Client Shiseido Company, Limited


Branding / Identity System

Annual ID


2020 Awards

Total Points: 10



Dentsu Inc. / Tokyo

Design Firm

Qosmo, Inc. / Tokyo, Japan

Client / Brand

Shiseido Company, Limited / Tokyo, Japan

Production Company

Hakuten Corporation / Tokyo, Japan
Dentsu Live Inc. / Tokyo
ADBRAIN Inc. / Tokyo, Japan

Executive Creative Director

Yoji Nobuto

Creative Team

Kenji Ozaki
Yosuke Nakazato

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