The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Design

Motiv 1: Everyone wants to come for 20 euro a night., Motiv 2: 20 euro a night on top or on the bottom., Motiv 3: Single room for two: 20 euro.

Agency Springer & Jacoby Werbung GmbH / Hamburg

Client Hotel St. Pauli


Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

Annual ID


2004 Awards

Total Points: 5



Art Director

Manuela Hohn

Creative Director

Bettina Olf
Timm Weber
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