The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

The 9'58 Biography

Agency BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo

Client PUMA Brasil


Typography / Dynamic / In Motion

Annual ID


2020 Awards

Total Points: 10



BETC São Paulo / São Paulo

Digital Agency

Versão Beta / São Paulo

Client / Brand

PUMA Brasil / São Paulo

Production Company

Cego / Sao Paulo
Squad / São Paulo

Art Director

Alexandre Kazuo


Lucas Ribeiro

Chief Creative Officer

Erh Ray

Creative Director

Alexandre Kazuo
Lucas Ribeiro


Diego Brito

Executive Creative Director

Andrea Siqueira

Executive Producer

Maria Reser
Dario Forghieri


Alexandre Kazuo

Sound Designer

Gustavo Boralli


Agatha Kim

Account Team

Camila Nakagawa
Giovana Degen
Camilla Steiman
Zi Nammur

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