The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

Pocky THE GIFT

Agency DENTSU INC. / Tokyo

Client Ezaki Glico Co., Ltd.

Category

Packaging / Mass-market

Annual ID

OS_DE20_018G

2020 Awards

Total Points: 25

Credits

Agency

Dentsu Inc. / Tokyo

Design Firm

PEN.Inc. / Tokyo
CREATIVE POWER UNIT / Tokyo

Post-Production Company

Dai Nippon Printing Co., Ltd. / Tokyo
Dentsu On Demand Graphic Inc. / Tokyo
BIKO Co,Ltd / Tokyo

Art Director

Yoshihiro Yagi

Creative Director

Yoshihiro Yagi

Executive Producer

Yoshitaka Nakano

Creative Team

Takeshi Nishimura
Shinya Tamura
Taichi Ogisaka

Account Team

Kazuya Onaka

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