The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2003 One Show - Advertising

BMW Films: The Hire

Agency Fallon / Minneapolis

Client BMW of North America

Category

Exceptional Innovation in Marketing / Innovative Marketing: Single

Annual ID

03002G

2003 Awards

Total Points: 15

Silver

Credits

Production Company

Rsa Usa

Art Director

David Carter
Tom Riddle

Agency Producer

Brian DiLorenzo
Kate Talbott
Ted Knutson

Photographer

Michael Crouser

Innovator

Fallon
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