The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

Opening Film. Apple Event March 2019 launching Apple TV+

Agency TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles

Client Apple


Moving Image / Single

Annual ID


2020 Awards

Total Points: 10



TBWA\Media Arts Lab / Los Angeles

Design Firm

BUCK / Los Angeles

Art Director

Jon Robbins
Sean Park

Chief Creative Officer

Brent Anderson

Creative Director

Dafna Garber
Sezay Altinok

Executive Producer

Brian O'Rourke
Chris Perry

Group Creative Director

Ned McNeilage


Steven Soto

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