The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

BBC 2 iDents

Agency BBC Creative / London + Superunion / London

Client BBC Creative


Moving Image / Series

Annual ID


2020 Awards

Total Points: 15



Superunion / London

Internal / In-House Agency

BBC Creative / London

Chief Creative Officer

Laurent Simon

Chief Marketing Officer

Mark Tierney

Creative Director

Stuart Radford


Ed Linfoot


Thomas Walker

Executive Creative Director

Susan Ayton

Music Supervisor

Alex Baranowski


Phoebe Bibbings

Product Manager

James Wood

Creative Team

Rosanagh Ker

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